It created a good name among its consumers as well. The organization avoids re-launching its existing brand with only some face-lifts done to the previous models.
The company is also going to establish new manufacturing plant to enhance its production capacity and provides the motorcycles in the market in huge numbers.
These vehicles have good reputation and millions of motor bikes are sold every year across the world. When one thing is divided in two or more different parts or opposite opinions, we said that a dichotomy occurs1.
The company is giving attention to the quality and variety of the products, which are being sent in the market. Marketing Strategy Honda is the leading automobile manufacturing company, which is now going to launch their vehicles without considering any specific category.
Their automobiles and motorbikes are built with strong and resistant materials which can be used even in rugged and rough areas, so the people from rural areas also prefer to buy their motorbikes. In the pricing strategies, the manufacturing cost, taxation amount and other expenses are also included, which can make it more precious and the good structure of the motorcycle will also demand good cost over this vehicle.
Why Choose a Honda Engine.
Their products are the highest in quality control measures with innovative features to bring the best with the most efficiency for its consumers. Due to specific hierarchical system of management in Japanese organizations, the responsibilities are shared which brings out the best from all the employees.
Honda is strategically active organization with a well thought of and planned strategic system that is why it has been able to resolve this dichotomy successfully exchanging both planning and learning with each other.
Japanese prefer working in teams and have open offices while in the western organizations offices are filled with cubicles and employees work individually.
Market Segmentation The company is providing such products, which are good for every segment of society. The company faces many new entrants in India and China, which offer similar quality motorcycles and scooters for lower price than Honda. Marketing Mix Place The motorcycles of this company are provided in the market through different franchises, which are working in different markets.
Western enterprises practice centralized management where all decisions taken by the top management and implemented by the other staff in lower hierarchy, Japanese on the other hand, practice decentralized management which is characterized by the round table discussions. Honda has created quality automobile products under its portfolio.
Sources Honda World Honda used to introduce their products by considering the geographical differences and cultural variations and it yielded them good results in their business as well. Marketing Objectives Honda Company has maintained its strategy to introduce the two wheelers in the market with some strategic initiatives.
Even though it is not fuel effective, it is sold in great numbers as they are eco friendly. In a short span of time Honda motor company was considered one of the leading and well known company in the automobile market. Developments of Honda Honda motors is based in Tokyo, Japan, but due to reaching high consumer demand and success, it has opened its operation centers around the world including China, USA, UAE, Europe, Asia and Indonesia.
Honda Motor Company, Ltd was founded 24 September by Soichiro Honda and Takeo Fujisawa. Honda is headquartered in Minato, Tokyo, Japan.
Their shares trade on the Tokyo Stock Exchange and the New York Stock Exchange, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland. Honda Motor Company (further Honda or Company) is a Japanese motorcycle, automobile, aircraft and engine manufacture.
The Company was founded in by Soichiro Honda, as an automotive parts manufacturer. Honda Motor Co., including its subsidiaries, is a large, multi-national company that manufactures a range of products including automobiles, motorcycles, lawn mowers, four-wheel all terrain vehicles, tractors, generators and small engines.
a) Global corporate Strategy: Andrews K () has defined the corporate strategy as the pattern of minor objectives, purposes or goals and essential policies or plans for achieving those goals, stated in such a way as to define what business is company in or is to be in and the kind of company it is or is it to be.
Honda Motor Company (further Honda or Company) is a Japanese motorcycle, automobile, aircraft and engine manufacture.
The Company was founded in by Soichiro Honda, as .Honda motor company analysis and strategies